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  • A 1% increase in brand awareness garners a 1% increase in annual revenue. — Neilsen

  • Brands can capture 9x more market share based on perception alone. — Kantar

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  • A strong brand can justify charging a 200% price premium. — Kantar

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  • Companies that prioritize design see 3x higher revenue growth — McKinsey

  • 81% of consumers say brand trust is a deciding factor when making a purchase decision.  — Edelman 

  • Strong brands have 3x the sales volume of weak brands — Kantar

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