Work

Why Brand?

About

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WE ARE

(Everyone asks)

We help businesses build brands that work as hard as their products—brands that sharpen positioning, increase price perception, accelerate sales cycles, and create long-term competitive advantages. Whether you’re a high-growth startup, venture-backed company, or industry leader, we ensure that your brand isn't just seen—it’s chosen.

We help businesses build brands that work as hard as their products—brands that sharpen positioning, increase price perception, accelerate sales cycles, and create long-term competitive advantages. Whether you’re a high-growth startup, venture-backed company, or industry leader, we ensure that your brand isn't just seen—it’s chosen.

We help businesses build brands that work as hard as their products—brands that sharpen positioning, increase price perception, accelerate sales cycles, and create long-term competitive advantages. Whether you’re a high-growth startup, venture-backed company, or industry leader, we ensure that your brand isn't just seen—it’s chosen.

We help businesses build brands that work as hard as their products—brands that sharpen positioning, increase price perception, accelerate sales cycles, and create long-term competitive advantages. Whether you’re a high-growth startup, venture-backed company, or industry leader, we ensure that your brand isn't just seen—it’s chosen.

CLIENT PRESS

What we do.

Design

Development

Strategy

Communications

Branding

Awareness

Everything we offer

Leadership Team

Dexter Dake

CEO & Founder

Dexter Dake

CEO & Founder

Dexter Dake

CEO & Founder

Dexter Dake

CEO & Founder

Dexter Dake

CEO & Founder

Clara Freeman

Managing Partner

Clara Freeman

Managing Partner

Clara Freeman

Managing Partner

Clara Freeman

Managing Partner

Clara Freeman

Managing Partner

Rob Roman

CFO

Rob Roman

CFO

Rob Roman

CFO

Rob Roman

CFO

Rob Roman

CFO

John Griffin

CTO

John Griffin

CTO

John Griffin

CTO

John Griffin

CTO

John Griffin

CTO

Joseph Dieuvil

Lead Counsel

Joseph Dieuvil

Lead Counsel

Joseph Dieuvil

Lead Counsel

Joseph Dieuvil

Lead Counsel

Joseph Dieuvil

Lead Counsel

Hana Imarhane

Associate Creative Director

Hana Imarhane

Associate Creative Director

Hana Imarhane

Associate Creative Director

Hana Imarhane

Associate Creative Director

Hana Imarhane

Associate Creative Director

Strategic Advisory Board

Janet Lampkin

Former President of United Airlines & Bank of America

Janet Lampkin

Former President of United Airlines & Bank of America

Janet Lampkin

Former President of United Airlines & Bank of America

Janet Lampkin

Former President of United Airlines & Bank of America

Janet Lampkin

Former President of United Airlines & Bank of America

Kitty Oelstien

Founder Tansy, former Head of Marketing at Dropbox

Kitty Oelstien

Founder Tansy, former Head of Marketing at Dropbox

Kitty Oelstien

Founder Tansy, former Head of Marketing at Dropbox

Kitty Oelstien

Founder Tansy, former Head of Marketing at Dropbox

Kitty Oelstien

Founder Tansy, former Head of Marketing at Dropbox

Allie Cefalo

CMO at Kleiner Perkins

Allie Cefalo

CMO at Kleiner Perkins

Allie Cefalo

CMO at Kleiner Perkins

Allie Cefalo

CMO at Kleiner Perkins

Allie Cefalo

CMO at Kleiner Perkins

Lydia Baillergeau

Creative Director of Adobe, former Creative Director Meta AI division

Lydia Baillergeau

Creative Director of Adobe, former Creative Director Meta AI division

Lydia Baillergeau

Creative Director of Adobe, former Creative Director Meta AI division

Lydia Baillergeau

Creative Director of Adobe, former Creative Director Meta AI division

Lydia Baillergeau

Creative Director of Adobe, former Creative Director Meta AI division